MICHELLE IS A MULTIDISCIPLINARY VISUAL DESIGNER AND BRAND STRATEGIST BASED IN HONG KONG, SPECIALISING IN BRAND MANAGEMENT, STRATEGY AND PRODUCT DESIGN. SHE RECEIVED HER BACHELOR'S DEGREE IN GRAPHIC DESIGN AND A MINOR IN ADVERTISING AT SAVANNAH COLLEGE OF ART AND DESIGN.
SHE JOINED IOT STARTUP AMBI LABS AFTER GRADUATION, FROM THEN ONWARD SHE HAS BEEN WORKING ON VARIOUS OF BRAND MANAGEMENT, PRODUCT DEVELOPMENT, B2C & B2B PROJECTS INCLUDING CLIENTS SUCH AS CLP GROUP, DAIKIN BESIDE, LP10, NAN FUNG GROUP, LITE ETC., AND AIMING TO VISUALISE THE CONCEPT OF A.I TECHNOLOGY TO THE WORLDWIDE SMART HOME PRODUCT USERS VIA MEDIA DIVERSITY.
WITH EXPERIENCE FROM THE CONSUMER ELECTRONIC AND MARKETING INDUSTRY, AT UNSPUN MICHELLE NOW WORKS TOGETHER WITH WITH COLLEAGUES TO OPTIMISE TECHNOLOGY-POWERED RETAIL OPERATING SYSTEM THAT AIMS TO IMPROVE RETAIL PRODUCTIVITY, AND DEVELOPING A RANGE OF DIGITAL INITIATIVES TO DELIVER A SUPERIOR CONSUMER EXPERIENCE IN BOTH ONLINE AND OFFLINE CHANNELS.
EXPERIENCE & EDUCATION
AWARDS
Unspun
Experience Designer
July 2020 - Present
University for the Creative Arts
Master of Arts - MA
Design, Innovation and Brand Management
2020 - 2021
Ambi Labs
Visual Designer
August 2017 - May 2020
LaLa Curio
Design internship
Feb - May 2017
Savannah College of Art & Design
Bachelor of Fine Art - BFA
Major in Graphic Design
Minor in Advertising
2013 - 2017
WBDAwards 19/20
Creative Shortlisted
Symmetry on SKIN paper - 2020
Indigo Design Awards
Gold, Branding
noritake - 2018
Indigo Design Awards
Gold, Branding
Chuan Po Po - 2018
Vega Digital Awards
Canopus, Integrated Campaign
Lensational - 2017
Vega Digital Awards
Centauri, Branding/CI
noritake - 2017
HOW International Design Awards
Merit
noritake - 2017
PRESS / FEATURES
INDIGO
iaaawards
In Focus: Interview with Michelle M. Tang, Visual Designer
Indigo Interactive Digital Book Of Design 2018
The International Design Annual | Spring 2018
COMM Arts Show 2018
SCAD scores high marks at the HOW International Design Awards