MICHELLE IS A MULTIDISCIPLINARY VISUAL DESIGNER AND BRAND STRATEGIST BASED IN HONG KONG, SPECIALISING IN BRAND MANAGEMENT, STRATEGY AND PRODUCT DESIGN. SHE RECEIVED HER BACHELOR'S DEGREE IN GRAPHIC DESIGN AND A MINOR IN ADVERTISING AT SAVANNAH COLLEGE OF ART AND DESIGN.

SHE JOINED IOT STARTUP AMBI LABS AFTER GRADUATION, FROM THEN ONWARD SHE HAS BEEN WORKING ON VARIOUS OF BRAND MANAGEMENT, PRODUCT DEVELOPMENT, B2C & B2B PROJECTS INCLUDING CLIENTS SUCH AS CLP GROUP, DAIKIN BESIDE, LP10, NAN FUNG GROUP, LITE ETC., AND AIMING TO VISUALISE THE CONCEPT OF A.I TECHNOLOGY TO THE WORLDWIDE SMART HOME PRODUCT USERS VIA MEDIA DIVERSITY.

WITH EXPERIENCE FROM THE CONSUMER ELECTRONIC AND MARKETING INDUSTRY, AT UNSPUN MICHELLE NOW WORKS TOGETHER WITH WITH COLLEAGUES TO OPTIMISE TECHNOLOGY-POWERED RETAIL OPERATING SYSTEM THAT AIMS TO IMPROVE RETAIL PRODUCTIVITY, AND DEVELOPING A RANGE OF DIGITAL INITIATIVES TO DELIVER A SUPERIOR CONSUMER EXPERIENCE IN BOTH ONLINE AND OFFLINE CHANNELS.

EXPERIENCE & EDUCATION

AWARDS

Unspun

Experience Designer

July 2020 - Present


University for the Creative Arts

Master of Arts - MA

Design, Innovation and Brand Management

2020 - 2021


Ambi Labs

Visual Designer

August 2017 - May 2020


LaLa Curio

Design internship 

Feb - May 2017


Savannah College of Art & Design

Bachelor of Fine Art - BFA
Major in Graphic Design

Minor in Advertising 

2013 - 2017


 

WBDAwards 19/20

Creative Shortlisted

Symmetry on SKIN paper - 2020

Indigo Design Awards

Gold, Branding

noritake - 2018


Indigo Design Awards

Gold, Branding

Chuan Po Po - 2018


Vega Digital Awards

Canopus, Integrated Campaign

Lensational - 2017


Vega Digital Awards 

Centauri, Branding/CI

noritake - 2017


HOW International Design Awards

Merit

noritake - 2017

PRESS / FEATURES