ABOUT | teammanji

MICHELLE IS A MULTIDISCIPLINARY VISUAL DESIGNER AND BRAND STRATEGIST BASED IN HONG KONG, SPECIALISING IN
BRAND MANAGEMENT, STRATEGY AND PRODUCT DESIGN. SHE RECEIVED HER BACHELOR'S DEGREE IN GRAPHIC
DESIGN AND A MINOR IN ADVERTISING AT SAVANNAH COLLEGE OF ART AND DESIGN.

SHE JOINED IOT STARTUP AMBI LABS AFTER GRADUATION, FROM THEN ONWARD SHE HAS BEEN WORKING ON VARIOUS
OF BRAND MANAGEMENT, PRODUCT DEVELOPMENT, B2C & B2B PROJECTS INCLUDING CLIENTS SUCH AS CLP GROUP,
DAIKIN BESIDE, LP10, NAN FUNG GROUP, LITE ETC., AND AIMING TO VISUALISE THE CONCEPT OF A.I TECHNOLOGY TO
THE WORLDWIDE SMART HOME PRODUCT USERS VIA MEDIA DIVERSITY.

WITH EXPERIENCE FROM THE CONSUMER ELECTRONIC AND MARKETING INDUSTRY, AT UNSPUN MICHELLE NOW WORKS
TOGETHER WITH COLLEAGUES TO OPTIMISE TECHNOLOGY-POWERED RETAIL OPERATING SYSTEM THAT AIMS TO
IMPROVE RETAIL PRODUCTIVITY, AND DEVELOPING A RANGE OF DIGITAL INITIATIVES TO DELIVER A SUPERIOR CONSUMER
EXPERIENCE IN BOTH ONLINE AND OFFLINE CHANNELS.